Dominic Vittorelli opened Boca Tire on a corner lot of Federal Highway in the spring of 1987. He had two lifts, a hand-me-down tire machine from his old boss at Sunoco, and a hand-painted sign his father made for him as a graduation present.
The sign is still in the office. Most of the rest has been replaced.
Today the shop has eight bays, four ASE-certified mechanics, and three Vittorellis on payroll — Dom still does the books, his nephew Lenny runs the floor, and Lenny’s daughter Sam writes every quote that goes out the door. Marcus Reed joined in 2019 from a NASCAR pit crew in Daytona; he can balance a tire faster than you can finish your coffee.
What hasn’t changed in 39 years: we don’t sell parts you don’t need, we don’t use phone trees, and we still close at 6 sharp on Fridays so the guys can get to dinner with their families.